| Sunday, October 18, 2015 | 6:00-7:00pm | Opening Reception |
|---|---|
| 7:00-9:00 pm | Member & Sponsor Reception |
| Monday, October 19, 2015 | 8:00-9:00am | Breakfast | |
|---|---|---|---|
| 9:00-9:20am | Welcome | ||
| 9:20-10:10am | Keynote Content Optimization from the Publisher's Perspective Joseph Gordon, ProcessUSA |
||
| 10:10-10:40am | Break Re-caffeinate and connect with fellow MAS attendees. |
||
| 10:45am-11:50am | Subject Matter Selection | ||
| 11:50am-1:00pm | Lunch | ||
| 1:00-1:40pm | Discussion Session Return Path Data aka Subscriber Data Daniel Limawan, Shaw Media Canada |
Discussion Session Parsing Social Traffic for its Predictive Powers Michelle Bellettiere, NPR Digital Services |
|
| 1:50-2:30pm | Discussion Session Mobile Usability vs. Monetization Garrison Cummings, Green Bay Packers |
Discussion Session Potaytoh / Potahtoh - Mixing Digital Analytics and Linear Research Amy Sample, PBS Digital |
|
| 2:30-3:00pm | Break Re-caffeinate and connect with fellow MAS attendees. |
||
| 3:00-3:40pm | Discussion Session Optimizing Content for the Best User Experience Christian Borgonia, Bloomberg Media Group |
Discussion Session What's on Your Mind? This session topic will be determined by those who register. |
|
| 3:50-4:30pm | Panel & Wrap Up | ||
| 4:40-6:00pm | Free time | ||
| 6:00-7:00pm | Speed Dating | ||
| 7:00-9:00pm | Networking Dinner | ||
| Tuesday, October 20, 2015 | 8:00-9:00am | Breakfast | ||
|---|---|---|---|---|
| 9:00-9:10am | Welcome | |||
| 9:10-10:00am | Keynote Changing the Playing Field Jeff Daker, POLITICO |
|||
| 10:00-10:30am | Day Planning | |||
| 10:30-10:50am | Break Re-caffeinate and connect with fellow MAS attendees. |
|||
| 10:50-11:30am | Discussion Session Challenges of Measuring Distributed Content Justin Barton, Viacom |
Discussion Session Can We Increase Depth of Web Visit on Smartphones? Todd Schauman, Christian Science Monitor |
||
| 11:40am-12:20pm | Discussion Session Five Minutes to Present Five Key Revenue Insights for Media Publishers Sylvia Ho, The Weather Channel |
Discussion Session What's on Your Mind? This session topic will be determined by those who register. |
||
| 12:20-1:20pm | Lunch | |||
| Free Afternoon & Evening to Enjoy New Orleans | ||||
| Wednesday, October 21, 2015 | |||
|---|---|---|---|
| 8:00-9:00am | Breakfast | ||
| 9:00-9:20am | Chairmans Welcome | ||
| 9:30-10:10am | Discussion Session Moving Away from Overcomplexification (proposed) |
Discussion Session What's on Your Mind? |
|
| 10:10-10:30am | Break Re-caffeinate and connect with fellow MAS attendees. |
||
| 10:30-11:10am | Discussion Session Measuring Video Across Platforms (proposed) |
Discussion Session Synchronized Swimming (proposed) |
|
| 11:20am-12:00pm | Discussion Session Segmentation in All Things (proposed) |
Discussion Session What's on Your Mind? |
|
| 12:00-12:30pm | Wrap Up | ||
| Sunday, October 18, 2015 | 6:00-7:00pm | Opening Reception |
|---|---|
| 7:00-9:00 pm | Member & Sponsor Reception |
| Monday, October 19, 2015 | 8:00-9:00am | Breakfast | |
|---|---|---|---|
| 9:00-9:20am | Welcome | ||
| 9:20-10:10am | Keynote Content Optimization from the Publisher's Perspective Joseph Gordon, The San Diego Union-Tribune |
||
| 10:10-10:40am | Break Re-caffeinate and connect with fellow MAS attendees. |
||
| 10:45am-11:50am | Subject Matter Selection | ||
| 11:50am-1:00pm | Lunch | ||
| 1:00-1:40pm | Discussion Session Return Path Data aka Subscriber Data Daniel Limawan, Shaw Media Canada |
Discussion Session Parsing Social Traffic for its Predictive Powers Michelle Bellettiere, NPR Digital Services |
|
| 1:50-2:30pm | Discussion Session Mobile Usability vs. Monetization Garrison Cummings, Green Bay Packers |
Discussion Session Potaytoh / Potahtoh - Mixing Digital Analytics and Linear Research Amy Sample, PBS Digital |
|
| 2:30-3:00pm | Break Re-caffeinate and connect with fellow MAS attendees. |
||
| 3:00-3:40pm | Discussion Session Optimizing Content for the Best User Experience Christian Borgonia, Bloomberg Media Group |
Discussion Session What's on Your Mind? This session topic will be determined by those who register. |
|
| 3:50-4:30pm | Panel & Wrap Up | ||
| 4:40-6:00pm | Free time | ||
| 6:00-7:00pm | Speed Dating | ||
| 7:00-9:00pm | Networking Dinner | ||
| Tuesday, October 20, 2015 | 8:00-9:00am | Breakfast | ||
|---|---|---|---|---|
| 9:00-9:10am | Welcome | |||
| 9:10-10:00am | Keynote Changing the Playing Field Jeff Daker, POLITICO |
|||
| 10:00-10:30am | Day Planning | |||
| 10:30-10:50am | Break Re-caffeinate and connect with fellow MAS attendees. |
|||
| 10:50-11:30am | Discussion Session Challenges of Measuring Distributed Content Justin Barton, Viacom |
Discussion Session Can We Increase Depth of Web Visit on Smartphones? Todd Schauman, Christian Science Monitor |
||
| 11:40am-12:20pm | Discussion Session Five Minutes to Present Five Key Revenue Insights for Media Publishers Sylvia Ho, The Weather Channel |
Discussion Session What's on Your Mind? This session topic will be determined by those who register. |
||
| 12:20-1:20pm | Lunch | |||
| Free Afternoon & Evening to Enjoy New Orleans | ||||
| Wednesday, October 21, 2015 | |||
|---|---|---|---|
| 8:00-9:00am | Breakfast | ||
| 9:00-9:20am | Chairmans Welcome | ||
| 9:30-10:10am | Discussion Session Moving Away from Overcomplexification (proposed) |
Discussion Session What's on Your Mind? |
|
| 10:10-10:30am | Break Re-caffeinate and connect with fellow MAS attendees. |
||
| 10:30-11:10am | Discussion Session Measuring Video Across Platforms (proposed) |
Discussion Session Synchronized Swimming (proposed) |
|
| 11:20am-12:00pm | Discussion Session Segmentation in All Things (proposed) |
Discussion Session What's on Your Mind? |
|
| 12:00-12:30pm | Wrap Up | ||
Sponsors
Bronze Sponsors:
Media Partners:
